Communication has always been one of my strongest qualities and a factor I contribute a lot of Motivo’s success to. Writing is a completely different story. I used to dread writing and would use copywriters for everything. However, writing is just a form of communication so I decided to think of it like that and started practicing. Progress has been made, but there’s much more to go. I picked up Everybody Writes last month and have been implementing tips from the author, Ann Handley. It’s a great book if you’re looking to improve your writing/online communication skills. Pick it up on Amazon or local bookstore.
I took a road trip through southeast Iceland for a week last month and have already started looking at open dates to visit again. The power and beauty of Iceland’s landscape gave me the mid-year head refresher I needed on top of a massive library of footage for a video I’m working on. I wrote a longer article on my personal blog if you’re interested in recommendations during your visit. I also recommend visiting Iceland soon since tourism to the country is on the rise. Below is a video highlight of the trip.
When are words more than just words? I found this video complimentary to Everybody Writes because both make you think about the words you say or write. Read the book, watch the video and let me know what you think. In this video, neuroscientist Mariano Sigman reflects on ancient Greece and the origins of introspection to investigate how our words hint at our inner lives and details a word-mapping algorithm that could predict the development of schizophrenia.
The Motivo CRM platform is our biggest focus this year and I want to make sure you’re using it correctly each month. Within 30 days one of our clients collected 8 reviews on Yelp making them one of the highest ranked companies in their area. This turned into a higher ranking in Google and an increase in daily calls and jobs. I want to see this for everyone using the CRM and the most important factor is making sure you add every customer to your subscription list. This is important because a lot of small businesses are failing to use a CRM or actively collect reviews. The biggest mistake a business can make is falling behind a competitor in the review department. So, please make sure you’re updating your subscribers list each month!