Motivo Monthly | September

WHAT TO READ

During a casual meeting, we asked a new friend to recommend her favorite book that relates to product management since that’s her expertise. She recommended “The Culture Code” by Clotaire Rapaille and after reading it, we’re now recommending it to you.

Clotaire claims that “codes” explain why people around the world are so very different and they also help explain what makes us live, buy and even love as we do. Understanding these codes, or underlying reason your customers are buying, is obviously a big advantage. The book provides some insight and thought-provoking ideas that may lead to an updated marketing strategy for your business. You can pick it up at your local bookstore or Amazon.

Motivo Media The Culture Code

WHAT TO WATCH

I’m a huge drone fan and almost always have one of mine with me. The downside to that is lugging around an oversized backpack. That’s about to change with the launch of DJI’s new drone, Mavic.

PHOTO OF THE WEEK

I know how easy it is to overload yourself with work, but I also know what that can lead to. Sometimes you need to take a step back, clear the mind and enjoy a little bit of quiet time. This picture is your reminder :).

Motivo Media Marketing