Brightcove has rolled out its AI Content Suite, aiming to enhance both content creation and production for its users. This new suite introduces a series of AI-driven tools designed to amplify the effectiveness of video content while simultaneously boosting productivity. By streamlining the experience for content creators, this suite enables them to maximize their output and engage their audiences more effectively.
The AI Content Suite incorporates three key functionalities: content creation, metadata optimization, and translation. These features work together to automate and simplify the video production process. With this suite, companies can now swiftly transform lengthy videos into captivating short clips, highlight reels, and organized theme-based chapters. This optimization is crucial for extending reach across diverse channels.
A standout aspect of the suite is its ability to convert horizontal videos into vertical formats, which is essential for appealing to mobile users and enhancing visibility on social media. To boost discoverability, the suite automatically generates pertinent metadata, such as titles, tags, and descriptions, ensuring that the right content reaches its intended audience. Furthermore, the impending universal translation features promise to support numerous languages, making content accessible worldwide and broadening its reach.
The Brightcove AI Content Suite is a component of the company’s larger AI product strategy. Built through collaboration with clients across various sectors, it addresses specific business challenges such as strengthening audience connections and streamlining the video creation, editing, and distribution processes. Brightcove plans to introduce additional products based on user feedback, including text-to-video options and AI-enhanced interactivity and personalization to foster audience loyalty.
Scott Levine, the chief product officer at Brightcove, expressed that “the AI Content Suite acts as a force multiplier for those looking to enhance the impact of their video content without increasing their workload." Integrated within their video platform, the suite provides a seamless way to augment content creation without switching tools or platforms, enabling clients to enhance reach and engagement effortlessly.
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