Motivo Media | Shopify stores, apps, ads, marketing, video and websites

Shopify stores, connected to Claude

theoandamelia.com is my own store. I designed and built the theme, then connected the store to Claude, so the same conversation that writes a blog post can publish it, build the ad that points to it, and check the orders on Monday to see if it worked.

How I build this for other brands

The theoandamelia.com homepage, scrolling from the onsen hero through the reviews and the founder story

A custom theme, 85 sections and 33 templates, built to replace the one I bought.

Pulse, the store dashboard, listing search opportunities: claim nervous system debt, win clicks on essential oils for sleep, merge two guides into one — Pulse reads the store's search data and writes the next moves, each one a task Claude can pick up.

What Claude is connected to

Shopify: Products, orders, the theme and the blog, read and changed from a chat.
Meta ads: Campaigns built, published and checked through Meta's own connector.
Klaviyo: The email flows, the popups and the lists behind them.
Search Console and YouTube: Where every page ranks and what every video did, pulled each week.
Pulse: One dashboard that reads all of it and writes the short list of what to fix next.
Muse and ChatGPT: A connector that lets people breathe, read and shop with kimorii inside an AI assistant. See how it works

iPhone and Android apps

kimorii: Breathwork & Hinoki is a free breathing app I designed and built twice, once in SwiftUI for iPhone and once in Kotlin for Android, so each version feels like it belongs on that phone.

The iPhone home screen: Maintenance breathing over Mount Fuji, with pattern and length pickers — iPhone, the home screen

An Android 4·7·8 session with a gold pine drawing over a cabin and pond — Android, a 4·7·8 session

The Android sound mixer with birds, river, wind and rain — Android, the sound mixer

An iPhone box breathing session over a misty pine scene, holding for 4 — iPhone, a box breathing session

Box breathing for the day and 4·7·8 for the night, eight scenes to breathe over, five forest sounds you can mix, reminders through the day, and on iPhone, every session saved to Apple Health.

App Store Google Play

Meta ads

I write the hooks, make the creative in every size each placement needs, and build the campaigns, so every angle runs as its own test.

Same product, four different hooks.

Ad: I went to Japan because I was burnt out — The burnout story

Ad: I spent 10 years on my sleep, here's the part I'd start with — Where I'd start

Ad: I had trouble sleeping for years, this is what finally worked — What finally worked

Ad: I kept looking for the one thing that would fix my sleep — The one thing

Motion that explains the app and the product.

Carry the forestkimorii app and hinokiThe forest pulls back into the app in one move, the bottle sits beside it, and the day plays out from the first reminder to the breath before bed.

Where I'd startkimorii hinokiTen years of sleep habits stacked into a tower, with the hinoki as the base it all sits on.

Ecommerce marketing

An ad gets someone to the store once. For theo + amelia I build everything after that: a signup on every page, the emails that follow it, the newsletter, and outreach that puts the oil in front of the studios, creators and editors who should already know it.

Ecommerce marketing for your brand

Every page has its own signup, and every signup its own letter.

Welcome seriesJoins from the homepage or a blog post
- You're in, here's what to expect
- The flight I booked when I hit a wall
- How I actually use hinoki every day
Sleep, seven nightsJoins from the sleep page
- Tonight, just the breathing at a set time
- Night two: the underrated sense
- Night four: the room
Training recoveryJoins from the training page
- The best shape of my life at 41
- What I do immediately after I finish training
Forest bathingJoins from the forest bathing page
- The moment that changed how I think about wellness
- Japan put forests in their health system
After the orderPlaces an order
- Get ready for your hinoki (start here)
- How's the hinoki going?
The newsletterEveryone on the list
- My favorite 20 minutes of the day lately

The first email of the sleep series: tonight, just the breathing at a set time — Sleep, night one

The email sent after an order: get ready for your hinoki — After the order

Every email is written in my voice, sent from me, and ends by asking for a reply. Each flow is built in Klaviyo and tracked back to the page that started it.

Outreach that reads before it writes.

Yoga and meditation studios

A free bottle of hinoki for the instructors to try before or after class. About 25 new studios a week, each one found, read and written to by name.

YouTube creators

Creators in breathwork, forest bathing and slow living get a bottle to try first, with an opening line taken from their latest video.

Press

Wellness editors and gift guide writers in the US, each pitch matched to what that writer actually covers.

FindStudios, creators and editors who fit, each one a record in Airtable.
ReadTheir site, their classes, or the captions of their latest video.
WriteA first line about something they actually do, then the same honest offer.
DraftClaude drafts every email in Outlook and never sends one.
SendI read each draft and send it myself.
SyncReplies move the record in Airtable and land on the Pulse dashboard. A yes becomes a sample order in Shopify.

Video production and social

I've been behind a camera for more than ten years, shooting for brands like Ram, Airstream and Thor, and I still make all of it in house: the shoot, the edit, the motion graphics and the posting.

kimorii, film, 0:39

Fuk happiness. Chase peace.

Moving type over my own footage from a forest onsen in Fukushima, ending on the hinoki in hand.

From the blog to the feed

I write the blog posts for search and AI answers first, then turn each one into carousels, reels and pins to share on social, so the feed and the site say the same thing. These five slides came from one Ivologist post.

Slide 3: Labs and symptoms, read together

Slide 4: Aim for the middle, not the top

Slide 5: Treat how you feel and function

Films for brands

Root cause wellnessIvologist, connected TV, 1:00A TV spot for a telehealth clinic, captioned for sound off, ending on me and a friend out on a run.

First Time CampingThor IndustriesThe Tate sisters on their first trip out, with nothing scripted.

Winter in IcelandTravelShot in the dark months, when the waterfalls freeze at the edges.

Konjo EthiopianSmall businessThe kitchen, the plates and the people who run it, told straight.

Drone reelMotivo MediaLandscapes, coastlines and chase shots from the air.

A single figure in front of a frozen waterfall in Iceland

A diver surrounded by fish in deep blue water

A figure at the base of a waterfall in Iceland

An Airstream lit from inside under the Milky Way

90Kfollowers on @mountaintrx

Automotive is my biggest hobby. From the driving to the shooting, the editing and the reach, it's what I always look forward to filming.

Brands I've shot for

Websites, SEO and AEO

I design and build the site, write the posts, and add the structured data that helps Google rank a page and helps AI assistants quote it.

Answer engine optimization · Blog content for law firms

theoandamelia.com/pages/hinoki-block

The Hinoki Forest Block

A product page built around a 3D model of the real block, made from a scan with the grain drawn ring by ring. As you scroll, the camera pulls back from the end grain to the whole block, the workshop in Japan slides past, three drops of oil land in the dish, and the page ends on Add to cart.

The D.C. Law homepage: navy and brass, practice areas, the firm and its attorneys

D.C. Law PLLC

Criminal defense in Dearborn and Wyandotte, Michigan. A full rebuild with 50 blog posts, each one marked up with article, FAQ and breadcrumb schema.

Visit the site

Boria Law

Criminal defense in Plymouth, Michigan. Every month I write new posts and rebuild older ones into a format made for search and AI answers, with key takeaways up top, question headings and FAQ schema on every post.

Visit the site

He's probably the only person that I have stuck with for all 15 years of my career.

Aaron BoriaBoria Law, Plymouth, Michigan

Nervous system regulation tools worth having

A kimorii post written to answer one question well: key takeaways first for the AI answers, the free tools before the paid ones, and the product only where it actually helps.

Read the post

Custom AI solutions

My own businesses run on software I built with AI. It means the tools, apps and automations can be built for exactly how you work, instead of bending your business to fit a one size fits all product.

Custom AI solutions · ChatGPT apps and connectors

What my businesses run on.

theo + amelia, every morning

Pulse

Every morning it reads the store, the ads, the email and search, then shows profit per order after ad spend and the short list of what to fix next.

Ivologist's team

Client review

One place where Ivologist's team sees every brief and asset, leaves a note on each piece, and gets the next version back without an email thread.

Every brand I run

Content studio

Where every blog post, voiceover, video and pin is made, reviewed and approved, so nothing gets lost between chats and folders.

theo + amelia

Outreach desk

Finds the studios, creators and editors who fit, writes to each one by name, and keeps every reply in Airtable.

Customers, inside ChatGPT

The Muse connector

Lets people breathe, read and shop with kimorii inside an AI assistant, without leaving the chat.

Any blog post

Pin factory

Paste a blog link and get a full set of Pinterest pins with titles and descriptions, ready to edit and upload.

How it starts.

A quick chatYou tell me how the business runs today and where the hours go.
One problem firstWe pick the job that costs you the most time and build for that first.
Built around youYou use it for a few weeks, and we change whatever doesn't fit how you work.

I build stores, apps, ads, films and websites.